While Paris and Greater Paris are in the throes of an urban transformation which is set to intensify over the coming years, the retail sector is following its own path as demonstrated by the appearance of new commercial outlets. In spite of the economic crisis and in particular the exponential growth of e-commerce, the proportion of Paris and Greater Paris territories given over to the retail trade is constantly growing where other kinds of activity are in decline.
With around 1,800 establishments with sales surface areas equal to or in excess of 1,000 m², large-scale retail outlets occupy over 5.8 million m² in Paris and Ile-de-France. These areas of commercial activity are to be found in different places all over the eight departments of Ile-de-France, sometimes in suburban shopping malls, sometimes right in the centre of towns, at others in ribbon developments along main roads in the form of business or retail parks.
This study offers an opportunity for the three partners to avail themselves of an analytic tool which complements those already in existence, in order to study the subject of the retail trade and more particularly large-scale retail businesses in the Parisian and Greater Parisian territories, as much via the nature of the business being carried out as via the concentrations which have been observed in certain sections of the territory.
This work highlights the role played by shopping malls in the development of large retail businesses, it also analyses the strengths of each of the zones of activity concerned, and finally it gives an idea of the ways in which these large establishments may evolve in years to come, following observed trends: the increasing number of services offered to customers, the development of e-commerce, new modes of consumption (drives)…
Contents:
- Summary
- Introduction
- Methodology employed to compile records of commercial establishments over 1,000 m²
- The origin of large-scale retail outlets: shopping malls
- Analysis of product range by zone of activity
- Future development of large-scale retail outlets
- Conclusion
- Bibliography
- Appendix
