Overview of display spaces for advertising and the architectural and landscape impact on the Parisian territory.
The City of Paris launched a procedure to review its local regulations for out-of-home/outdoor (OOH) advertising . This was decided upon, following discussions, on 22nd November 2017. Local regulations for OOH advertising are now to be modelled on those of Local Urbanism Plans. New OOH advertising should include, in addition to regulations and annexes, a presentation report based on a diagnosis.
The City of Paris entrusted Apur to produce the structure of this diagnosis. The document includes an inventory, by category, of all advertising spaces present in public space or on private land plots that are visible from a road that is open to the general public. It is also an opportunity for describing the places and buildings where advertising is forbidden. in addition, the diagnosis enables the architectural and landscape impact on the Parisian territory to be assessed. This diagnostic phase of will be followed by an environmental assessment which will also be carried out by Apur. All these elements will be integrated into the OOH advertising reviewal procedure.
