What modes of transport do people shopping in Paris prefer? Where do they come from and how often? How much do they spend? Do they have very different kinds of shopping bags depending on their means of transport? The survey conducted by Apur, which questioned more than 6,600 customers in shops in central Paris and the 17th district during the first half of 2024, looks at the profiles of consumers in these districts, their travelling habits and what they buy. While the analysis reveals certain specificities, it also confirms that consumer behaviour is changing.
In Central Paris 55% of shoppers are Parisian (18% of whom live in the area), 22% come from the inner ring of suburbs - la Petite Couronne -, 10% from the outer suburbs - la Grande Couronne - and 13% from the provinces or abroad. However, in the 17th district the breakdown differs with 50% living within the district, 25% are Parisians living outside the 17th district, 16% come from the Petite Couronne, 5% from the Grande Couronne and 3% come from the provinces or abroad.
The vast majority of customers use public transport to go shopping (48%) or go on foot (40%). The huge increase in cycling over recent years, today results in the use of bicycles more than doubling that of cars (7% cyclists compared with 3% of car users).
The 36 retail outlets surveyed, via "face to face"exchanges, on weekdays and at weekends have provided a representative picture of the commercial structure of districts showing the more crowded places as well as the recent redevelopments of public space. More than 80% of customers surveyed found the public spaces in shopping areas to be pleasant.
The downloadable study includes all the analyses categorised by type of shop and geographical distribution.
If you would like to find out more about the mobility observatory of the Roads and Travel Department, you can connect here.
